Author Archives: Michele

Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

Published on January 15, 2015
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing …

I know content marketing would work if I just had the time to do it …

Do these statements sound familiar?

It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But you can build an effective content marketing campaign by writing and publishing a single article per month.

Here’s how …

Content Marketing Defined

First of all, let’s make sure we’re on the same page about content marketing. Here’s how the folks ...

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3 Ways to THANK Clients as Part of Your Customer Retention Strategy

Published on November 6, 2014
3 Ways to THANK Clients as Part of Your Customer Retention Strategy

“What do you say?”

Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.”

You’ve probably uttered it yourself.

The act of expressing gratitude is universally practiced when it applies to kids receiving birthday presents at a party or even a cookie from Grandma. It’s a social gesture we take for granted in our personal lives …

But business is another story.

NOT all businesses have official Thank You campaigns to show gratitude and thank clients and customers. Many more do now than used to, but it’s still not ...

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More Gold!

Published on March 27, 2014
More Gold!

What’s better than a pot of gold?

The ability to make MORE GOLD!

If you want the ability to generate more leads, more clients and customers — MORE GOLD — keep reading …

Dear Marketer,

The luck of the Irish is with you this month! I’m sharing a FREE resource that will give you the ability to fine-tune your own gold-generating machine.

The machine I’m talking about — the one that generates more leads, more clients and customers, MORE GOLD for your business — is your online marketing.

Hi! I’m Michele Peterson — an online marketing consultant ...

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Are You Looking for Faster Horses or RESULTS?

Published on February 3, 2014
Are You Looking for Faster Horses or RESULTS?

“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford

Do you know what YOUR clients and customers really want?

What basic need are you meeting when a customer buys your product or service?

You must know this. AND you must know what makes you uniquely qualified to satisfy that need. Only then can you tell your story in such a way as to be the undisputed, best choice when it comes time for your clients and customers to part with their hard-earned cash.

When developing ...

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Because You Can’t Be an Expert at Everything

Published on January 20, 2014
Because You Can’t Be an Expert at Everything

What part of marketing your business do YOU love? 

Do that thing yourself. Outsource the rest.

Really, what else is there to say? If you need help, call me at (559) 286-0106,, and let's get started!

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How to Choose the Best Freelance Copywriter for YOUR Project

Published on December 30, 2013
How to Choose the Best Freelance Copywriter for YOUR Project

By Michele Peterson

You’ve decided to hire a freelance copywriter to help you get your message out to the masses and make money by doing so.

You’ve searched a few out. If you haven’t, you can find good ones through American Writers & Artists Inc - AWAI (look for the “Circle of Success” seal to find those especially dedicated to mastering the craft) …

You’ve asked for recommendations from marketers and business colleagues who you respect …

So how do you know which of these copywriters is the best ...

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How Internet Marketers Retain Club Members … And How Wineries Can, Too

Published on December 11, 2013
How Internet Marketers Retain Club Members … And How Wineries Can, Too

By Michele Peterson

What’s a customer saying when they sign up for a club membership? What do they really want?

It’s not just your wine.

When a customer enrolls in a club membership, they’re telling you they want a deeper relationship with your brand. They definitely want your wine (and at discounts if you offer them), but they also want the experience.

They want to feel special. They want to feel like they’re insiders, part of the inner circle …

They want to be part of your story.

Like wineries, ...

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Put the King to Work for You

Published on August 15, 2013
Put the King to Work for You

Content is King! Put the King to Work for You!

By Michele Peterson

What questions do your prospects have about your product or service?

What objections do they use to avoid a sales commitment?

What information do they need that will convert them to customers?

These are Content Marketing opportunities!

Every company faces these questions, so every company — YOU — can use Content Marketing to make the sales process easier. You can create and publish content that answers those questions. Your content makes it easier to overcome those objections.

Great content gives your prospect the information he needs ...

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Your social media marketing CAN survive an emergency!

Published on June 14, 2013
Your social media marketing CAN survive an emergency!

 

To successfully market your brand online with social media, you must be consistent. Engaging, creative, relevant … yes, all of those, too … but above all else, being consistent is what will help you establish your online presence and help you effectively market your brand online.

So, you create an editorial calendar and start posting great content …

Then there’s an emergency. Maybe it’s a health crisis — you or a family member has to have surgery or has an extended illness. Maybe it’s a natural catastrophe — a flood, fire, or a tornado.

And suddenly, ...

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Content is King … And Good Writing Makes You Reign Supreme

Published on May 10, 2013

In 1996, Bill Gates wrote an article titled “Content Is King.” He was talking about information on the Internet, of course, and since then, the debate has raged over whether or not he was right.

I think anyone would agree that Bill Gates is a smart businessman and a savvy marketer. His “notions” have made him a lot of money.

So I’m in the camp that agrees with him about online content. Are you with me?

But, while I do agree that “Content is King,” I feel that there has to be a caveat … it has ...

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