Welcome to the Wine Copywriter Blog

I hope you find the Wine Copywriter Blog content valuable. You may share this content as long as you credit Michele Peterson, Exactly Write Wine Copywriter as the author and provide a link back to the original URL. Thank you!

Content is King … And Good Writing Makes You Reign Supreme

In 1996, Bill Gates wrote an article titled “Content Is King.” He was talking about information on the Internet, of course, and since then, the debate has raged over whether ...

Published in Web Content
Continue reading...

Show You Care and Improve Customer Retention

Why do customers leave you and stop buying your wine? Business2Community cites a study by the Rockefeller Foundation that indicates a whopping 68% of customers who leave a business (across ...

Continue reading...

Passive Voice Eliminated (By Zombies)

Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve ...

Continue reading...

Are You Pursuing Customers or Attracting Them?

Traditional sales and marketing models are all about pursuit … Cold call, knock on doors, deliver your pitch. This method can be effective. Indeed, many great companies have been built ...

Continue reading...

4 Steps to 5-Star Social Media

4 Steps to 5-Star Social Media

4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience ...

Continue reading...