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Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

Published on January 15, 2015 by
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing …

I know content marketing would work if I just had the time to do it …

Do these statements sound familiar?

It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But you can build an effective content marketing campaign by writing and publishing a single article per month.

Here’s how …

Content Marketing Defined

First of all, let’s make sure we’re on the same page about content marketing. Here’s how the folks ...

Published in Content Marketing
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3 Ways to THANK Clients as Part of Your Customer Retention Strategy

Published on November 6, 2014 by
3 Ways to THANK Clients as Part of Your Customer Retention Strategy

“What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The ...

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More Gold!

Published on March 27, 2014 by
More Gold!

What’s better than a pot of gold? The ability to make MORE GOLD! If you want the ability to generate more leads, more clients and customers — MORE GOLD — ...

Published in Online Marketing
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Are You Looking for Faster Horses or RESULTS?

Published on February 3, 2014 by
Are You Looking for Faster Horses or RESULTS?

“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Do you know what YOUR clients and customers really want? What basic need ...

Published in Online Marketing
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Because You Can’t Be an Expert at Everything

Published on January 20, 2014 by
Because You Can’t Be an Expert at Everything

What part of marketing your business do YOU love?  Do that thing yourself. Outsource the rest. Really, what else is there to say? If you need help, call me at ...

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How to Choose the Best Freelance Copywriter for YOUR Project

Published on December 30, 2013 by
How to Choose the Best Freelance Copywriter for YOUR Project

By Michele Peterson You’ve decided to hire a freelance copywriter to help you get your message out to the masses and make money by doing so. You’ve searched a few ...

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How Internet Marketers Retain Club Members … And How Wineries Can, Too

Published on December 11, 2013 by
How Internet Marketers Retain Club Members … And How Wineries Can, Too

By Michele Peterson What’s a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in ...

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Put the King to Work for You

Published on August 15, 2013 by
Put the King to Work for You

Content is King! Put the King to Work for You! By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to ...

Published in Content Marketing
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Your social media marketing CAN survive an emergency!

Published on June 14, 2013 by
Your social media marketing CAN survive an emergency!

  To successfully market your brand online with social media, you must be consistent. Engaging, creative, relevant … yes, all of those, too … but above all else, being consistent ...

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Content is King … And Good Writing Makes You Reign Supreme

Published on May 10, 2013 by

In 1996, Bill Gates wrote an article titled “Content Is King.” He was talking about information on the Internet, of course, and since then, the debate has raged over whether ...

Published in Web Content
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Show You Care and Improve Customer Retention

Published on March 27, 2013 by

Why do customers leave you and stop buying your wine? Business2Community cites a study by the Rockefeller Foundation that indicates a whopping 68% of customers who leave a business (across ...

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