Content Marketing

Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

Published on January 15, 2015
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing …

I know content marketing would work if I just had the time to do it …

Do these statements sound familiar?

It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But you can build an effective content marketing campaign by writing and publishing a single article per month.

Here’s how …

Content Marketing Defined

First of all, let’s make sure we’re on the same page about content marketing. Here’s how the folks ...

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Because You Can’t Be an Expert at Everything

Published on January 20, 2014
Because You Can’t Be an Expert at Everything

What part of marketing your business do YOU love? 

Do that thing yourself. Outsource the rest.

Really, what else is there to say? If you need help, call me at (559) 286-0106,, and let's get started!

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Put the King to Work for You

Published on August 15, 2013
Put the King to Work for You

Content is King! Put the King to Work for You!

By Michele Peterson

What questions do your prospects have about your product or service?

What objections do they use to avoid a sales commitment?

What information do they need that will convert them to customers?

These are Content Marketing opportunities!

Every company faces these questions, so every company — YOU — can use Content Marketing to make the sales process easier. You can create and publish content that answers those questions. Your content makes it easier to overcome those objections.

Great content gives your prospect the information he needs ...

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