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Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing …

I know content marketing would work if I just had the time to do it …

Do these statements sound familiar?

It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But you can build an effective content marketing campaign by writing and publishing a single article per month.

Here’s how …

Content Marketing Defined

First of all, let’s make sure we’re on the same page about content marketing. Here’s how the folks ...

Published in Content Marketing

3 Ways to THANK Clients as Part of Your Customer Retention Strategy

“What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The ...

Published in Engagement Marketing

Because You Can’t Be an Expert at Everything

What part of marketing your business do YOU love? Do that thing yourself. Outsource the rest. Really, what else is there to say? If you need help, call me at ...

Published in Content Marketing, Online Marketing, Social Media Marketing, Working with a Freelance Copywriter

How Internet Marketers Retain Club Members … And How Wineries Can, Too

By Michele Peterson What’s a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in ...

Published in Engagement Marketing

Put the King to Work for You

Content is King! Put the King to Work for You! By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to ...

Published in Content Marketing