What’s a customer saying when they sign up for a club membership? What do they really want?
It’s not just your wine.
When a customer enrolls in a club membership, they’re telling you they want a deeper relationship with your brand. They definitely want your wine (and at discounts if you offer them), but they also want the experience.
They want to feel special. They want to feel like they’re insiders, part of the inner circle …
They want to be part of your story.
Like wineries, ...
