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Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

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Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing …

I know content marketing would work if I just had the time to do it …

Do these statements sound familiar?

It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But you can build an effective content marketing campaign by writing and publishing a single article per month.

Here’s how …

Content Marketing Defined

First of all, let’s make sure we’re on the same page about content marketing. Here’s how the folks ...

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Are You Pursuing Customers or Attracting Them?

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Traditional sales and marketing models are all about pursuit … Cold call, knock on doors, deliver your pitch.

This method can be effective. Indeed, many great companies have been built using this platform.

But what happens when you can switch from pursuit to attraction? From hunting to gathering? From interruption marketing to engagement?

The Internet has made it much easier to attract and engage your customers. Now you can connect almost instantly via email and on social media sites. You can provide ongoing value and easily stay top-of-mind.

Isn’t that what you want?

The web also has made it ...

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4 Steps to 5-Star Social Media

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4 Steps to 5-Star Social Media

4 Steps to 5-Star Social Media

By Michele Peterson

Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable.

My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this five-star hotel didn’t end when we got in the cab and drove away …

We ate breakfast in the hotel’s restaurant, and the coffee they served us was simply divine! A week after we got home – and actually even now, a month later ...

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