What’s a customer saying when they sign up for a club membership? What do they really want?
It’s not just your wine.
When a customer enrolls in a club membership, they’re telling you they want a deeper relationship with your brand. They definitely want your wine (and at discounts if you offer them), but they also want the experience.
They want to feel special. They want to feel like they’re insiders, part of the inner circle …
They want to be part of your story.
Like wineries, ...
If you have all the tasting room customers you can handle ... or if you’re maxed out on the number of wine club members you can manage ... or if you’re selling out of every last bottle of wine you produce ... then go ahead and keep doing what you’re doing! It’s obviously working for you!
If, on the other hand, you want more customers and want to sell more wine, then you should look at incorporating a social media marketing strategy.
According to The 2011 Social Media Consumer Trend and Benchmark Report ...
