Why do customers leave you and stop buying your wine?

Business2Community cites a study by the Rockefeller Foundation that indicates a whopping 68% of customers who leave a business (across all industries, not just the wine industry) do so because they believe you don’t care about them.

They believe you don’t care.

So how do you change that perception? How do you go from cold and unfeeling business to warm and caring brand?

The simple answer is that you get personal …

You start connecting and engaging with your customers and club members. You spend “quality time” with ...